While the current iteration of the college search process contains some of the elements of the traditional, much of how current aspiring college students interact with these institutions is very different. A preference for the digital experience leaves colleges needing to make changes to accommodate to the students they hope to attract and recruit. This change has gone so far that many students may not even physically experience a college campus before confirming their enrollment. Digital content has created such an opportunity. Understanding this, the college marketers, recruiters and other professionals responsible for attracting these students to their institutions, have pivoted efforts accordingly. In order to do so, they first needed conduct extensive research, which provided credence to the adjustments being made to marketing and communication efforts. What sort of content are these institutions using to garner interest, though? Learn more about these methods through the resource included alongside this post.
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