In a world where social is the new cool, staying up-to-date with the evolving trends in social media is no feat. Social media can be a powerhouse of ROI, conversions, engagement, and reach. However, one of the critical challenges of social media is its fast-evolving nature which requires marketers to assess the market continually. This helps in identifying the emerging trends of social media marketing in Dubai.
Most enterprises lean on social media for their holistic brand growth, but they fail to get the most out of the platforms as social is all about trends. There are two types of businesses on well-known social media platforms like Facebook, Instagram, Twitter, etc- one that is trendy, one that’s irrelevant. Want to set the trend and go viral on social media for all the right reasons? Here are seven trends you instantly need to follow!
7 Trends of Social Media Marketing for 2023
- Micro videos and reels
Snackable content is running the show! The importance of video content especially short-form lasting between 15 to 30 seconds is becoming increasingly popular. Even though the concept was introduced and popularized by TikTok, all sought-after social media platforms have introduced their version of the same. Get your social media marketing agency to guide your business to leverage this trend. It is one of the most effective methods of establishing rapport with the audience.
- Tik Tok to become essential
TikTok has introduced several effective social listening tools. These can help businesses monitor the conversations online, track the comments, and get insight into customer perception. These are essential for efficient brand building.
- Paid social media ads
Social media marketing does not only refer to organic traffic, views, and engagement. Paid ads are a significant part of a social media marketing strategy. In 2023 brands need to carefully imbibe paid ads into their social media marketing strategy to increase brand awareness, and target new consumers.
- Twitter Spaces
In UAE Twitter is the prime social hub of engagement. Businesses and people use Twitter to interact with their target audience and favorite brands. Hence, you can use Twitter to host your next webinar, connect with your Twitter audience, and drive organic traffic to your website.
- Authenticity in influencer marketing
Influencer marketing has been leveraged to the point where consumers have started to lose faith in the process. Now customers are demanding authenticity, you can post unedited videos or reviews of your product by an influencer to offer that authenticity.
- AR to become customer favorite
2023 is the year of technology and digital innovation. Trends assessment in Dubai states that customers are more likely to prefer AR or augmented reality to try on clothes, shop, and more. Hence, alongside social media marketing, you need to ensure you provide better navigation and access to such technology on your company website.
- Social selling
Platforms like Instagram, and Facebook offer buying and selling options within their platform. It allows customers to browse and shop on a social media platform. Even though it may seem like an accessible concept, it may not be right for your brand. Get a social media marketing consultation to find out the right strategy for you.
ChainReaction.ae can be your one-stop solution for all things social media; build your social media marketing strategy with the help of its brilliant team today!